NATURE REGENERATES
YOUR SKIN

Terraloe Skincare

The corporate identity project for Terraloe Skincare was conceived with the aim of conveying the purity, authenticity, and connection to nature that the Canary Islands represent in the national landscape. Using 100% aloe vera grown in the Canary Islands, the brand concept reflects the local and sustainable origin of its main ingredient. The visual identity is structured around the plant itself, symbolizing its healing and natural qualities.

The color palette is inspired by the earthy tones present in the volcanic extensions of the Canary Islands, as well as the delicate colors of the aloe vera flower. The warm terracotta and brown tones evoke the fertile soil and the vitality of the plant, creating a sense of closeness, naturalness, and well-being.

Brand Positioning
Naming
Visual Identity
Logo Design
Verbal Identity
Art Direction

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Regarding typography, a neoclassical typeface was chosen, with a measured and elegant geometry, where the serifs of the letters evoke the shape of the aloe vera plant's spine. This choice not only connects visually with the essence of the plant but also highlights the strength and robustness of aloe. This typeface reflects the premium quality of the product and its ability to offer effective and specialized skincare.

Packaging

The packaging design of Terraloe Skincare follows a line of simplicity and elegance. With a minimalist approach, each product is clearly differentiated according to the time of day it is used. The product range, which includes creams for morning, midday, and night, incorporates a neutral design that uses the lunar phases of the day to represent each

 cream, alluding to the connection between the skin’s natural cycle and the phases of the moon. This design is not only functional but also communicates the brand’s commitment to an organic and simple approach.

Digital perspective

Additionally, a comprehensive digital strategy has been developed to complement the brand’s identity. The visual content remains true to the minimalist and natural style of the brand, using clean and natural images that reflect the well-being and quality of the product. A smooth and straightforward digital experience has been implemented both on 

the website and in the app, where users can consistently observe the benefits of the product, samples, origin, and more. This integrated approach allows Terraloe Skincare to position itself as an authentic, responsible, and modern brand, emphasizing its connection to nature and skincare through products that combine tradition and modernity.

The retail spaces were designed following the brand’s minimalist approach, highlighting the use of textures such as glass, exposed concrete, and cracked finishes, the latter symbolizing the skin before being treated by the user.

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