STEPS OF DISTINCTION

Gleen Moris

The corporate identity project for Glenn Moris, a renowned English handmade shoemaker brand founded in 1974, aims to reflect the tradition and sophistication that characterize the brand, with a focus on craftsmanship excellence and the use of premium materials. The brand’s motto, "STEPS OF DISTINCTION", reinforces this idea, highlighting the distinction and unique style of every step taken by the brand. 

This comprehensive approach not only positions Glenn Moris as a prestigious brand in the world of handmade footwear but also establishes it as a benchmark in combining tradition, quality, and modernity, standing out for its attention to detail and commitment to excellence.

Brand Positioning
Visual Identity
Art Direction
Brand Guidelines
Design System
Web Design
Product Design
Social Media

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Glenn Moris’s visual identity centers around a logo inspired by the footprint left by a shoe heel when stepping, symbolizing the brand’s legacy and its dedication to high-level craftsmanship.

The color palette chosen for Glenn Moris's corporate identity consists of three key colors: deep black, snow white, and pine green. Black represents timeless elegance, power, and minimalism, providing a solid and versatile foundation that conveys confidence and distinction. White brings clarity, balance, purity, and sophistication, reflecting 

the brand's essence. Dark green, in its deepest tone, evokes calm and subtle sophistication, offering freshness and distinction that stands out in the market. This color combination reinforces Glenn Moris's identity, merging tradition with a modern and elegant approach.

Digital perspective

 In addition to the visual identity design, a comprehensive digital communication strategy was developed. Content was created for social media and digital platforms that reflect the essence of the brand, using images where the shoe is the protagonist, always set in neutral backgrounds that 

highlight its connection with contemporary style and fashion. Gleen Moris's online presence is based on a clean and sophisticated aesthetic, aligned with the brand’s values, allowing direct and seamless interaction with its target audience.

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