CONNECTING
PEOPLE & ENERGY

Solarcheck Energies

The corporate identity project for Solarcheck Energies was conceived to visually reflect the brand's commitment to sustainability and innovation in the renewable energy sector. The brand concept is based on three fundamental sources of energy: solar, wind, and hydro energy. 

The color palette is inspired by the natural elements that produce sustainable energy, with greens representing the vitality of nature, blues evoking the vastness of water, and yellows recalling the energy of the sun. These colors not only have an ecological connotation but also communicate the accessibility and closeness of the brand, which is one of Solarcheck’s core values reflected in their slogan: "When your Energy had never been Easy to manage, we arrived." 

This slogan conveys the company's goal: to make the use and management of renewable energy simple and accessible for everyone.

The design system includes a complete set of color, typography, and visual composition guidelines, all designed to be modular and easily scalable across different applications, from websites to advertising materials. This approach ensures that the brand maintains its visual coherence at all times, regardless of the platform used.

Brand Positioning
Naming
Visual Identity
Logo Design
Verbal Identity
Art Direction

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The visual structure of the identity centers around the logo, featuring the letter "S", where the sun, a turbine, and a conduit are represented, referring to the three clean and sustainable energy sources present on the planet. This dynamic and modern shape also symbolizes Solarcheck’s commitment to the future and the energy transition towards a more responsible model.

Digital perspective

From a digital perspective, a visual system was designed where social media, web platforms, and apps are effectively extended, ensuring consistency and flexibility across all touchpoints. This allows the brand to maintain a constant and close presence with users, reflecting Solarcheck’s goal of making renewable energy management an easy, direct, and accessible experience for everyone.

Social media is a key channel in the brand’s digital strategy, where the benefits of renewable energy are communicated dynamically and constantly. 

Through visual content such as infographics, audiovisual material, and corporate information, Solarcheck seeks to educate, inform, and interact with its community, always maintaining a coherent image.

The digital ecosystem of Solarcheck Energies is built on a solid foundation of design and technology. This integrated approach enables the brand to create a smooth digital experience, strengthening its relationship with users and positioning it as a close, modern brand committed to the future energy needs of the planet.

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