TASTE THE DIFFERENCE, ONE BY ONE

Basac Burgers

The branding development for this burger restaurant located in London focuses on conveying the uniqueness of each burger. The goal is to express authenticity, exclusivity, and a commitment to quality. This approach ensures that each burger is not just a product, but an experience that stands out in a saturated market.

The emotional connection with customers is a key part of the brand identity. Through the use of different taglines incorporated into the logo, the 

restaurant seeks to make customers feel part of an exclusive and personalized journey. These taglines reinforce the idea that each burger is unique, not mass-produced, and made specifically for each individual. In addition to these taglines present in many brand applications, Basac Burgers' main slogan is “Have a great bite,” which aims to express that the experience is not only in the taste but also in creating a sense of connection, where a good bite will make for a good day.

Brand Positioning
Naming
Visual Identity
Logo Design
Verbal Identity
Art Direction

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The logo is created from a customized modular typography, where the letter "B" takes center stage, creating a visual play with two stacked burgers, one on top of the other, with a bite taken from the left side of both. This bite is also reflected in the other characters of the logo.

The entire visual identity has been created and adapted to various pieces, such as corporate identity, packaging, point of sale (POS), interior design, outdoor advertising, among others.

In addition to the offline environment, the online environment has also been developed, designing the website, the app, the app icon, notifications, and social media, to encompass all communication within this digital environment.

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