THE RUBBER PLAYER SERIES

Nixon Watches

Proposal for the launch of a Nixon watch series, where the material is the product’s main feature. The visual concept of the campaign was “The Transformation of Rubber,” showcasing recycled rubber as a symbol of sustainability and style, as well as a high-quality and well-designed material.

The launch included the entire available color range, highlighting each variant individually.

To abstractly represent the material’s chemical composition and its potential for future recycling processes, various 3D-generated patterns were used. These three-dimensional textures were designed with geometric shapes inspired by the polymers that make up recycled rubber.

Additionally, these patterns were applied across different visual assets of the campaign, including product renders and graphic elements used in both digital and print media.

Verbal Identity
Net Socials
Art Direction
Visual Design

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As part of the promotional strategy, visual content was also developed for social media and the brand’s website. These assets included reels, static posts, banners, and more, designed to communicate the product’s sustainability and craftsmanship while maintaining a strong and cohesive brand identity.

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