ATLANTIC CUISINE & GOOD MOMENTS

El Semilla Restaurant

The corporate identity project for El Semilla, the restaurant created by renowned chef Javier Méndez, aims to reflect his extensive journey in the culinary world through a symbolic concept: the birth of something new, represented by a seed. The color palette chosen for El Semilla's visual identity is inspired by the predominant colors of the Atlantic Ocean, such as blue, and the Portuguese lands, 

with the sand color, referencing the two places where Javier Méndez has established his restaurants. The blue evokes freshness, serenity, and a connection with the sea, while the sand color conveys warmth, authenticity, and a direct link to the land and Portuguese culture.

Brand Positioning
Naming
Visual Identity
Logo Design
Verbal Identity
Art Direction

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The El Semilla logo is a clear representation of this concept, where the seed takes center stage. The letter S progresses through the dot of the i (the seed), developing the visual identity. This idea of progress and growth is not only reflected in the logo but also in the letters i, l, and l, highlighting the transformation and creation process that defines the restaurant's philosophy.

The slogan of El Semilla, "Atlantic cuisine & good moments", reflects Javier Méndez's passion for creating recipes that feature Mediterranean ingredients, where the most important element is 

the enjoyment of the culinary moment in good company. Each dish at El Semilla is an invitation to savor the experience, celebrating both the cuisine and the good times.

Digital perspective

In addition to creating the visual identity, content was developed for social media and the corporate website, where the chef's gastronomic proposal is clearly reflected. The restaurant’s online presence is characterized by a clean aesthetic and excellent usability, where the dishes take center stage, transmitting the passion for fine dining and the

unique atmosphere that Javier Méndez seeks to offer his guests.
This integrated approach positions El Semilla as a leader in contemporary gastronomy, standing out for its attention to detail, dedication to quality ingredients, and its ability to create memorable culinary experiences.

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